On 13 July 2026, we held a ProActive pop-up at Plus Fitness Byford.
The gym gave us a different setting from our community markets. We brought the complete ProActive Sleep range, spoke with members about how the products could fit into their routines and captured content throughout the day.
It was also our first collaboration with another business. Meeting members inside the gym led to direct conversations about sleep, breathing, training and recovery.
Thank you to Nicole for helping organise the pop-up and to the Plus Fitness Byford team for welcoming us.
