On 6 June 2026, we held the first ProActive brand photoshoot.
Until this point, the money we had reinvested in the business had gone into sampling, inventory, packaging and the practical work behind each release. This was our first investment specifically in how the brand would be presented.
The shoot took place at an Airbnb with four models, giving us a full day to create product and lifestyle imagery for the ProActive Sleep range.
Thank you to Wei from WC Creative for planning and photographing the day, and to the four models who helped us bring the shoot together.
The finished images created a consistent visual foundation for the brand across the website, social content and print.
